Flash is constructed as a fragrance which accentuates delicate white flower notes with a hint of spices and fruit. Top notes encompass passionate strawberry combined with tangerine and pink pepper adding exciting and cheerful note to white floral notes in the heart. The white bouquet is composed of tuberose, jasmine and white lily on a base of heliotrope and blond wood.

Jimmy Choo Flash is available as 60 and100ml eau de parfum accompanied with perfumed body care products: body care lotion 200ml, shower gel 200ml.

Aim of the creator was to introduce the unique accessory which will be as desirable as Jimmy Choo shoes or Jimmy Choo purse. The flacon is created to accentuate games of light and colored in pale purple color. Photos of the advertising campaign were taken by Steven Meisel, and advertising face of the new perfume is Natasha Poly.

Brand

Jimmy Choo perfumes

Jimmy Choo is a Malaysian exclusive shoes designer based in London. The brand was established in 1996 together with the editor of accessories in British Vogue, Tamara Mellon.

Jimmy Choo is a new fragrance brand. The earliest edition was created in 2011 and the newest is from 2022. Jimmy Choo fragrances were made in collaboration with perfumers Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Antoine Maisondieu, Anne Flipo, Alienor Massenet, Nicolas Beaulieuu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Amandine Clerc-Marie, Caroline Dumur, Jórdi Fernandez and Clément Marx.